Managing Orders and Creating Transaction Reports
To help with online sales tracking, order fulfillment, and shipping, a business needs to implement a Customer Relationship Management (CRM) system that facilitates customer communication and creates links between customer service and technical support.
Crime and Punishment Books, a large online book store, implements a system that forwards customer orders to the fulfillment department. Order numbers are coordinated with the return service and customer support, so that returns and problems are easily associated with the proper customers.
Crime and Punishment Books can implement a CRM system that makes use of the PayPal TransactionSearch API. PayPal Instant Payment Notifications can send orders directly to the fulfillment department as soon as the transaction clears.