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The business name of the party.
objectbusiness_namestring^.*$Required. The business name of the party.
orthographystring"Arab", "Armn", "Beng", "Cans", "Cyrl", "Deva", "Ethi", "Geor", "Grek", "Gujr", "Guru", "Hani", "Hebr", "Java", "Jpan", "Kana", "Khmr", "Knda", "Kore", "Laoo", "Latn", "Mlym", "Mong", "Mymr", "Orya", "Sinh", "Sund", "Syrc", "Taml", "Telu", "Thaa", "Thai", "Tibt", "Yiii", "Zyyy", "Zzzz"The orthography type based on the ISO 15924 names for scripts. Scipts are chosen based on most widely used writing systems.