Champions Profile

Sam Boboev, Malta

Sam Boboev is a fintech product leader passionate about simplifying the complex world of payments. Over the years, he’s built digital wallets, card issuing, and FX products across the UK and EU, helping bridge the gap between financial technology and real-world use cases.

As the voice behind Fintech Wrap Up — a global community of over 110,000 fintech professionals — Sam breaks down emerging trends in payments, banking, and embedded finance to help others understand how the industry works under the hood. Through his work, he aims to make payments infrastructure and innovation more accessible to developers, founders, and product builders shaping the future of finance.

Areas of Expertise

  • Digital Wallets
  • Embedded Finance
  • Consulting