Champions Profile

Sida is the Co-founder of Rosen, a New York-headquartered tech company behind the pioneering Rosen App—a borderless social application that empowers global GenZ and SMBs, powered by AI & Stablecoins. A proven innovator in Web3, Sida led the critical integration of the PayPal PYUSD stablecoin into the Rosen dApp. She brings deep, firsthand knowledge and practical development insights, eager to share best practices for stablecoin adoption with the broader developer community. Her prior experience includes serving as Program Director at 500 Global and building a foundational understanding of traditional finance at State Street Corp.

A dedicated community contributor, Sida is a Draper University Alumni and a proven innovator, notably winning the Google x PayPal PYUSD Global Hackathon and the PayPal Dev Day Hackathon 2025. She is an active speaker at major tech events like NFT.NYCWomen in Tech, Inclusion Conference, where she shares her expertise in blockchain, AI, stablecoins technology, and entrepreneurship.

Areas of Expertise

• Integrating PayPal PYUSD in dApps
• PayPal for Tech Startups & Scalability
• Web3 and Stablecoins adoptions