Credit Messaging Best Practices

To help maximize sales, here are some quick tips for effective message placement on your website.

When customers arrive: Use more prominent, eye-catching messaging above the fold and earlier in the shopping experience, such as on your homepage and category pages to show customers that financing options are available--making it more likely for them to consider larger purchases.

When customers are shopping: Reinforcing financing options with more subtle messages on product pages helps remind customers of PayPal Credit’s unique "No Interest if paid in full in 6 months on purchases of $99+" at the point of a purchase decision. Or remind customers they can pay for their purchase in monthly payments if you offer PayPal Credit's Easy Payments.

When customers check out: Give customers a final reminder that they can pay over time, with PayPal Credit. Placing subtle messaging near the PayPal or PayPal Credit button on your checkout and shopping cart pages reinforces to the shopper that they can use financing through either option.

Next: Add credit messaging integration to your website