Marketing Solutions Overview

SDK

Last updated: Aug 15th, 7:31am

Merchants with PayPal business accounts can use PayPal Marketing Solutions to increase sales.

PayPal Marketing Solutions enables merchants to see unique shopper insights and provide custom rewards for buyers with PayPal accounts. When a developer integrates PayPal Marketing solutions into merchant websites, merchants see an Activate button on their admin panel.

Here's an overview of the merchant's first experience with PayPal Marketing Solutions:

  1. The merchant clicks Activate in the admin panel of their site.
  2. The button sends a POST request with activation parameters to PayPal.
  3. PayPal displays a login page and the merchant logs in.
  4. PayPal creates and sends the container ID to the merchant site and directs the merchant back to their admin panel. This container ID enables the merchant to use PayPal Marketing Solutions.

Merchant,Activation,Flow

After a merchant activates PayPal Marketing Solutions, the button displays Manage Settings:

  1. The merchant clicks Manage Settings in the admin panel of their site.
  2. The button sends a POST request with manage settings parameters to PayPal.
  3. PayPal displays a login page and the merchant logs in.
  4. PayPal directs the merchant back to their admin panel, where they can configure PayPal Marketing Solutions.

Merchant,Manage,Settings,Flow

Next

Integrate PayPal Marketing Solutions.

If you accept cookies, we’ll use them to improve and customize your experience and enable our partners to show you personalized PayPal ads when you visit other sites. Manage cookies and learn more