Message placement and amount

Message placement

You can maximize the effectiveness of Pay Later messaging by placing messages strategically throughout your site and providing the product price and cart amount to the JavaScript SDK. The most important and effective messages are lightweight, contextual messages (data-pp-layout="text"), placed near your product's price, and configured with the product's price using data-pp-amount.

Product or cart amount

data-pp-amount

Adding the product price or total cart amount can render the most effective message to your customers. For example, if you pass in an amount that qualifies for Pay in 4, the rendered message likely includes specific payment information. These detailed, specific messages perform better and provide more value to you and your customers. If you do not provide an amount, PayPal falls back to a more general message that, though still effective, has a weaker value proposition to your customers.

Updating the amount dynamically

If your website updates the price of a product or cart's total amount on the client-side, update the amount that is passed to the SDK so that PayPal can update the message accordingly. If you're using the data-pp-amount attribute to pass the amount (which is the recommended integration), you can update the value of this attribute; the SDK continuously monitors for any changes to the value of data-pp-amount and re-renders the message if necessary.

Next steps

Learn how to place messages for your US-based customers.

Learn how to place messages for your UK-based customers.

See also