Message placement for US-based customers

To maximize sales, place messages throughout your site, including the home, category, product, and cart pages. More specifically:

When customers arrive at your site: Use prominent (data-pp-layout="flex") messaging above the fold on your home page and category pages to show customers that financing options are available. This makes it more likely for them to consider larger purchases.

Pay Later messaging image

When customers are shopping on your site: Reinforce financing options with more subtle messages (data-pp-layout="text") on product pages to remind customers of PayPal's buy now, pay later options. These contextual messages provide specific and strong value propositions to your customers. Remember to pass the amount of the product to the SDK so you render the best message possible.

Pay Later messaging image

When customers are checking out: Both large (data-pp-layout="flex") and contextual (data-pp-layout="text") messages work well on cart and payment pages. Placing the contextual messages near the PayPal checkout button reinforces to shoppers that they can use Pay Later offers.

Shopping cart image

Tag your messages with the page type

You can include the data-pp-placement attribute to your messaging integrations. This parameter lets the SDK understand the page type on which the message is being rendered. This data is useful for you to view analytics about the performance of the messages in your Insights dashboard. See the Reference Table for allowed values for data-pp-placement.

See also